Brown, L (2014). New
Harvard Study Shows Why Social Media Is So Addictive for Many. retrieved
April 8, 2014, from Design World Web Site: http://marketing.wtwhmedia.com/new-harvard-study-shows-why-social-media-is-so-addictive-for-many
In the article Brown talks about a study at Harvard
University regarding why people are so attached to social media. They found
that posting something about ones self to the public triggers the same part of
the brain that is associated with the sensation of pleasure. This puts posting
something on the Internet about you in the same category as things such as
eating food, getting money, or even having sex. Brown states that it is
obviously to a smaller degree of pleasure but still quite similar. It is highly
addicting to some people to be able to talk about themselves and have an
audience to listen. I found this to be an interesting study and it poses a good
thought regarding social media. It makes sense as to why people could get so
addicted to social media. Everybody likes attention and to talk about
themselves.
Your angle on the pleasure progression track is formidable, good job. But what of the people who lurk in the figurative shadows of the digital environment, are they not motivated by pleasure the same? What inhibits them from posting?
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